Web design & development · B2B

B2B web design & development for brands that need results

Your website should be your hardest-working salesperson. We design and build fast, mobile-first B2B sites that look sharp, load quickly and guide visitors straight into your pipeline—with tracking wired in from day one.

What this service is built for:

Conversion-focused B2B UX Mobile-first Fast & lightweight Built to track

Get a web design strategy call View our web design process

Based at 114 Congress St, Troy, NY 12180 · Serving B2B teams in New York City and across the U.S. · Call or text 804 605 0434 · [email protected]

Conversion-first builds

Strategy, UX, design, dev and analytics working together so your site stops being a brochure and starts acting like a funnel.

When your website isn’t doing its job

Most B2B sites look “fine” from the outside but quietly leak opportunities every day. If any of this sounds familiar, you’re not alone:

Your website doesn’t reflect who you are now—new services, new ICP, new market.

You’re getting traffic, but not enough qualified leads, demos or calls.

Pages are slow on mobile, confusing to navigate or messy on smaller screens.

Messaging is vague, generic or written for you—not for your buyers.

Forms aren’t properly tracked, so you don’t know which pages or channels convert.

Updating pages feels painful: you rely on devs for every small change.

Built for decision-makers at city speed

We fix all of that with web design and development that’s built specifically for B2B decision-makers moving at “big city” speed. Your new site becomes a clear, fast, conversion-focused experience that supports sales instead of slowing it down.

B2B web design that works like a funnel, not a brochure

Your buyers don’t browse your site for fun. They’re trying to answer a few key questions fast:

What your buyers are really asking:

“Is this for companies like mine?”

“Do they actually solve my specific problem?”

“Can I trust them?”

“What should I do next?”

We design your website around those questions. That means:

Clear positioning and messaging above the fold.

Strong, specific value props on every key page.

Intuitive flows from landing page to form, call or demo request.

Social proof where it matters most, not hidden at the bottom.

Analytics and event tracking so we can see what’s working—and what isn’t.

The result

A site that doesn’t just look good but actively supports your sales cycle and marketing strategy—a true B2B funnel that helps your team close more of the right deals.

Our approach to B2B web design & development

We don’t start with layouts and colors; we start with your business model and buyers. Then we move quickly but methodically through five stages.

Discovery & digital audit

We begin with a deep dive into your current situation:

Your business model, ICPs and core offers.

How leads currently find you (search, ads, referrals, outbound).

Existing website performance: key pages, bounce rates, conversions.

Tech stack: CMS, analytics, CRM, marketing automation, tracking.

From there we identify quick wins and structural issues: messaging gaps, UX friction, performance problems and missing tracking.

UX, structure & content strategy

Before we design a single pixel, we agree on the structure and flow of the site.

Sitemap aligned with your buyer journey (awareness → consideration → decision).

Page-level goals and CTAs: demo requests, discovery calls, quote requests, downloads.

Wireframes for key templates (home, services, industries, resources, contact).

Content strategy: what we say on each page, and in what order.

This is where we make sure the website behaves like a funnel, not a maze.

Visual design with big city standards

Once the structure is locked in, we design high-fidelity layouts using your brand—or help you sharpen it first.

Clean, modern, NYC-inspired look: bold but professional.

Strong typography hierarchy for fast scanning.

Strategic use of color to guide attention and highlight CTAs.

Visual patterns that can scale as you add pages or campaigns.

We design with responsiveness in mind from the start so the mobile experience feels intentional, not squeezed.

Development, performance & integrations

We build your site using a modern, maintainable stack tailored to your needs and internal capabilities.

Clean, semantic code for better performance and SEO.

Mobile-first, responsive layouts tested across key devices.

SEO-friendly structure: headings, meta tags, internal links.

Analytics, conversion tracking and pixels integrated from launch.

CRM and marketing tool integrations (forms, hidden fields, UTM tracking).

We’re obsessive about speed, because slow pages kill conversions—especially for busy decision-makers.

Launch, testing & ongoing optimization

A launch is not the finish line; it’s the start of the next iteration.

Pre-launch QA across devices and browsers.

Baseline analytics and events configured so we can benchmark performance.

Post-launch monitoring for any issues with forms, tracking or UX.

Recommendations for A/B tests, additional landing pages and CRO improvements.

If you want, we can stay on as your digital partner to keep evolving the site as your strategy evolves.

What you get when you work with Big City NYC

This isn’t “just a new homepage.” A typical web design & development engagement can include:

A modern, conversion-focused B2B website aligned with your brand and offers.

High-performing landing pages for specific campaigns or products.

UX and content that speak directly to your best-fit buyers.

Technical SEO foundations and site structure ready for long-term growth.

Analytics setup, form tracking and event tracking tied to your KPIs.

Documentation or training so your team can make updates without fear.

More than a one-off redesign

You walk away with a digital foundation built to support sales, marketing and future campaigns—not just a fresh coat of paint. Your site becomes a reliable platform for launches, experiments and growth, instead of something you feel like you need to replace every couple of years.

Example projects & typical outcomes

You know your numbers; your website should help improve them. Here are examples of the kind of outcomes we aim for with B2B web design projects:

Professional services firm: outdated site → modern lead engine

A mid-sized professional services firm had an outdated site that didn’t reflect their expertise or niche. Leads mostly came from referrals, and almost no one filled out the contact form.

We redesigned their site around their key industries and service lines, added clearer CTAs and built dedicated landing pages for their most profitable services. We also set up form tracking and event tracking tied to their CRM.

Result

More inbound consultations from the right kinds of companies and a website that supports both outbound and paid campaigns.

More qualified inquiries Service-line landing pages CRM-integrated tracking

B2B SaaS company: from scattered pages to focused user journeys

A growing SaaS company had product pages, pricing and demos spread across multiple templates and microsites. Prospects weren’t sure where to click or what to do next.

We consolidated everything into a single, cohesive marketing site with clear user journeys for different buyer roles. We created targeted landing pages for core use cases and integrated their CRM and demo booking tools.

Result

A smoother experience for prospects and a site that works as the central hub for content, demos and paid acquisition.

Simplified journeys Use-case pages Demo-focused flows

FAQ: B2B web design & development with Big City NYC

How long does a typical website project take?

Most B2B web design and development projects take between 8 and 12 weeks, depending on scope, number of page templates and how quickly content comes together. Smaller, focused landing page builds can be done faster. We’ll give you a realistic timeline after our initial conversation.

What platforms do you work with?

We typically work with modern CMS platforms that are easy for marketing teams to manage, such as WordPress and other flexible, SEO-friendly systems. The right choice depends on your internal resources, security needs and tech stack—we’ll recommend options that make sense for your team.

Do you handle copywriting, or do we need to provide all the content?

We can do both. Many clients come to us with rough drafts, legacy content or internal documents. We shape that into clear, conversion-oriented web copy. If you prefer, we can also handle copywriting end to end, based on interviews and your existing materials.

Will the new site be optimized for SEO?

Yes. SEO is baked into our process from the start: site structure, technical best practices, on-page optimization and performance. For ongoing content strategy and link-building, we can pair this service with our SEO & content strategy offering to keep building organic visibility after launch.

Can you integrate the website with our CRM and marketing tools?

Absolutely. We commonly integrate sites with CRMs, email platforms and marketing automation tools. We also configure hidden fields and UTM tracking so you can see where leads are coming from and which campaigns drive the most valuable opportunities.

What happens after launch?

You can treat launch as the end of the project or keep us on as a digital partner. Many B2B teams prefer an ongoing relationship for landing page creation, CRO experiments and coordination with SEO and paid media. We’ll outline post-launch options that match your internal capacity.

Ready for a website that actually pulls its weight?

Your buyers are busy. They’re judging your website in seconds and comparing you to other tabs they have open. A slow, confusing or outdated site is more than a design problem—it’s a growth problem.

Big City NYC builds B2B websites that move at city speed: sharp, fast and set up to generate and track leads.

Let’s talk about your next web design project →

Prefer to talk directly? Call or text 804 605 0434 · Email [email protected]