About Big City NYC
A B2B digital marketing team with big-city speed and zero fluff.
We design and rebuild B2B websites, sharpen SEO and content, clean up brands and launch paid campaigns that actually move pipeline—for clients across the U.S., Latin America and Europe.
Agile, direct, no-nonsense B2B marketing
Big City NYC was born from a simple idea: B2B companies deserve agencies that think like operators, not like ad awards juries.
We’re a small, senior team that lives in big-city mode: fast decisions, clear priorities, minimal bureaucracy. You get direct access to the people doing the work, not layers of account managers translating your brief into buzzwords.
Every project starts with a sharp diagnosis of your website, SEO, messaging and funnel. Then we focus on the moves that change outcomes: a clearer B2B value proposition, a faster, cleaner site, smarter content, and paid campaigns that target real buyers—not random clicks.
Why “Big City NYC”?
We picked “Big City NYC” for a reason. The brands we work with may not all be based in New York, but they share a big-city mindset: ambitious, competitive, and allergic to wasted time.
New York teaches you a few things: if you’re not clear, you’re ignored. If you’re slow, you’re replaced. If you can’t prove value, you don’t last.
We bring that same energy to B2B web design, SEO and digital strategy. Your site has to earn its place—as a 24/7 sales asset, not a static brochure. Your content has to be sharp enough to cut through noise. Your analytics have to show what’s actually working.
What we believe (and how we’ll work with you)
We keep our values simple because we live them every day.
Clarity
If your positioning is fuzzy, nothing else works. We help you define who you serve, what you offer, why you’re different, and how that shows up on your B2B website, SEO and campaigns. Clarity means your buyers instantly understand why your brand is the right choice—and what to do next.
Speed
We move fast, but not chaotic. Short feedback loops, quick experiments, and websites that ship in weeks—not quarters. You always know what’s happening next, and you see momentum in your web design, SEO and digital strategy instead of endless planning documents.
Transparency
No black-box retainers, no vanity metrics. You see what we’re doing, why we’re doing it, and what it costs. We’re honest when something isn’t working and direct when we see a better path—whether it’s your site architecture, SEO plan or paid media strategy.
Measurable results
Everything ties back to pipeline and revenue. Better conversion rates, qualified demo requests, stronger inbound leads—this is the scoreboard we care about. We build analytics and reporting into every engagement so you can see the impact of your web, SEO, content and paid media work.
The people behind Big City NYC
We’re a small, focused team. Strategy, content, design and execution sit at the same table, so your projects don’t get lost in an internal maze.
David Noack
Founder · B2B Strategy & Digital Marketing
David leads strategy and client relationships at Big City NYC. With a background in Business Administration and years of hands-on digital marketing experience, he connects the dots between your business model, your B2B website, your SEO and your campaigns.
He’s spent years helping companies in different industries turn confusing, underperforming sites into clear, conversion-driven B2B platforms. David is the one asking the hard questions about your offer, your ICP and your pipeline—and then turning the answers into a concrete web and marketing plan.
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Carolina Rojo
Content & Strategy · B2B Positioning & Messaging
Carolina is our content and strategy lead. With a degree in Business Administration and a Master’s in Marketing and Finance, she blends analytical thinking with sharp storytelling.
She makes sure your message lands with the right people—founders, CMOs, ops leaders and technical buyers— across your site, SEO content and campaigns. From positioning statements to long-form articles, she keeps everything aligned with your brand, your numbers and your strategic goals.
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Joaquín Musta Torres
Design · Web, Brand & Visual Systems
Joaquín is the designer behind the Big City NYC look and the brands we work on. With a background in creative direction, image and sound editing, and professional photography, he handles web layout, visual identity and the overall feel of your digital presence.
He makes sure your B2B website looks modern and credible, loads fast, and supports the story we’re telling about your product or service—without sacrificing performance or UX.
View LinkedInYou’ll work directly with this core team. No disappearing designers, no mystery copywriters.
Where we work (and how that shapes our work)
Big City NYC operates from an upstate New York base with a big-city heart: coworking spaces, street-level coffee meetings, laptops open with a skyline in the background.
Some days we’re sketching new B2B site architectures next to a whiteboard wall. Others we’re reviewing SEO dashboards and campaign results between train rides and client calls. The environment is always the same—fast, focused, and plugged into the rhythm of real businesses.
You might see that energy in the visuals we use: city streets, crosswalks, subway stations, office towers at dusk, typography on concrete walls, yellow cabs in the distance. It all feeds into the brand we’re building for you: urban, sharp, modern and unapologetically B2B.
Ready to see if we’re the right fit?
If you’re looking for a slow, committee-driven agency, we’re probably not your team.
If you want a sharp B2B partner that can redesign your site, tighten your SEO, clarify your messaging and ship campaigns without drowning you in jargon, we should talk.
Your next B2B growth sprint starts with a conversation.
Meet the team. Ask questions. See how Big City NYC would approach your website, SEO and digital strategy.