B2B digital marketing work & case studies
It’s one thing to talk about strategy. It’s another to show what actually happened.
On this page you’ll find B2B case studies from different industries—SaaS, professional
services, logistics, industrial and more—where we’ve used web design, SEO, content and
paid media to move real numbers: more qualified leads, more demos, stronger pipelines.
Every story is based on real projects and metrics, with just enough detail to help you
see what might be possible for your brand.
Types of brands we feature:
Explore our B2B case studies by service and industry
Use these examples to see how different services work together. Some projects started as a website redesign and grew into SEO and paid campaigns. Others began with a digital strategy audit and turned into full-funnel growth sprints.
Selected B2B case studies
Click each case study to see more details.
Legal firm: outdated site → modern lead engine
A mid-sized legal firm relied almost entirely on referrals. Their website looked dated, didn’t speak to their niche and barely generated any inbound inquiries. We rebuilt their digital presence around clear service lines, industry pages and lead capture.
- +320% increase in qualified consultation requests.
- Higher close rate on leads originating from the new website.
- New service-line pages and industry-specific content.
- Improved lead capture with CRM-integrated form tracking.
B2B SaaS company: from content chaos to demo-driven SEO
A growing SaaS company had dozens of blog posts and product pages, but most organic traffic landed on low-intent articles. Demos and trials rarely came from search. We realigned their SEO & content strategy around use cases, personas and product value.
- +270% organic demo requests.
- Higher conversion rate from SEO-driven sessions.
- Use-case pages and persona-focused journeys.
- Demo-oriented CTAs across high-intent pages.
Logistics & fleet tech: complex product → clear digital story
A logistics technology company offering GPS tracking and fleet solutions had a powerful platform but a confusing website. The value proposition was buried, and buyers struggled to understand what was included. We simplified the story and connected marketing pages to sales conversations.
- +60% increase in qualified contact form submissions.
- Reduced time-to-understand product in sales calls.
- Clear product architecture and solution pages.
- Sales-aligned messaging for different buyer roles.
Industrial manufacturer: from brochureware to lead-ready website
An industrial manufacturer had a basic brochure-style site with PDFs and outdated product pages. It ranked for branded terms but didn’t capture demand from engineers, buyers or distributors searching for solutions. We rebuilt the site and laid the groundwork for organic growth.
- +30% increase in RFQ / contact form submissions.
- Improved ranking for solution-focused, non-branded terms.
- Solution and application-focused content structure.
- Improved site speed and technical SEO foundations.
Education & training provider: organic visibility → steady enrollment inquiries
An education and training provider offered specialized programs but struggled to compete in search against larger institutions. Paid ads were expensive and inconsistent. We focused on organic visibility and content that matched how prospects researched programs and outcomes.
- +40% organic inquiries for programs.
- More qualified leads from search (vs generic “info requests”).
- Program pages and FAQ content aligned with search behavior.
- Search-driven blog strategy that supports enrollment.
What our case studies show
Across industries, a few patterns repeat themselves:
Each of these case studies started with a conversation about business goals, not just design preferences. The tactics change, but the goal is always the same: more of the right opportunities, from buyers who actually look like your ICP.
Ready to be the next case study?
If you’d like to see how these kinds of results could apply to your brand, the next
step is simple: a short conversation about your current website, search presence
and pipeline goals.
We’ll talk about where you are now, what “good” would look like in the next 6–12
months, and whether we’re the right partner to help you get there. No pressure,
no fluff; just a clear view of what’s possible.