SEO & content · B2B

B2B SEO & content strategy for brands that need qualified traffic

If search isn’t working for you, you’re paying for every visit—forever. B2B buyers start on Google, compare options in tabs and shortlist only the brands that actually show up and make sense.

Big City NYC designs SEO and content strategies for B2B companies that want organic traffic they can trust: visitors who look like your ICP, search with intent and are ready to talk. We combine technical SEO, keyword research and content strategy to turn your website into an always-on acquisition channel, not just a static brochure.

What this service is built for:

Organic growth Qualified traffic Technical SEO Content strategy Search funnels

Get an SEO & content strategy call See how our SEO process works

Based at 114 Congress St, Troy, NY 12180 · Serving B2B teams in New York City and across the U.S. · Call or text 804 605 0434 · [email protected]

Search-first growth

Technical SEO, intent-driven keywords and content that turns rankings into pipeline—not just traffic.

When your SEO isn’t pulling its weight

Most B2B teams know SEO matters, but it often ends up as an afterthought or a side project. The symptoms are easy to recognize:

You’re invisible for the keywords your buyers actually use.

You rely heavily on paid campaigns just to keep the pipeline moving.

Your content is sporadic, generic or written without a clear search strategy.

You rank for random blog posts that don’t turn into leads.

Technical issues (slow pages, poor internal links, crawl problems) never quite get fixed.

Nobody can clearly tell you which organic pages generate real opportunities.

You don’t need more content. You need a system.

If this feels uncomfortably familiar, you don’t need to publish random blog posts and hope for the best. You need a B2B SEO & content system that connects rankings, traffic and pipeline—so you can see which searches you own, which pages drive real opportunities and where to double down next.

What our B2B SEO & content service actually covers

This isn’t “do some blog posts and hope for the best.” Our SEO & content work is built around four pillars:

Technical SEO foundations

If the technical side is broken, everything else is a struggle. We start by making sure search engines can actually crawl, index and understand your site.

Full technical audit (crawlability, indexation, internal linking, sitemaps).

Site speed and Core Web Vitals improvements.

Fixing broken links, redirect issues and duplicate content.

Optimizing URL structure, headings and meta data.

Ensuring your site architecture supports key products, services and industries.

We aim to create a clean, scalable structure that search engines and humans both love.

Keyword & intent research for real buyers

Not all keywords are created equal. We focus on the ones that map to real buying intent, not vanity traffic.

Identifying the topics and phrases your ICP searches at each stage of their journey.

Grouping keywords into themes: pain-focused, solution-focused, product-focused, competitor-focused.

Mapping keywords to existing pages and spotting gaps for new assets.

Prioritizing opportunities based on difficulty, search volume and business impact.

The result is a clear picture of which searches you should win and what content you need to do it.

Content strategy & on-page SEO

Once we know what to rank for, we design a content strategy that feels like your brand and moves people toward becoming a lead.

Page-level content outlines for core pages (services, industries, solutions, pricing, about).

Blog and resource strategy built around clusters and themes, not random topics.

On-page SEO optimization: headings, copy structure, internal links, CTAs.

Refresh and upgrade of existing content so it starts pulling its weight.

Every piece has a job: attract the right visitor, answer their questions and guide them to the next step.

Authority building & smart link acquisition

Links still matter—especially in competitive B2B niches. But chasing random backlinks isn’t the goal.

Earning relevant, high-quality links from industry sites, partners and publications.

Strengthening internal linking so your most important pages get the authority they deserve.

Identifying low-hanging fruit: mentions, unlinked brand references, existing relationships.

The outcome is a stronger domain that can compete for the keywords that really move the needle.

SEO for NYC and beyond

Your customers might be searching from Midtown, Brooklyn, Jersey, Austin or London— but they’re all typing into the same search bar.

Big City NYC understands urban search behavior and the reality of local + national B2B. That means:

What this looks like in practice:

Crafting strategies that work for companies selling in New York City, across the U.S. or globally.
Combining local visibility (e.g., “digital marketing agency in NYC”, “B2B SEO agency near me”) with broader national terms.
Thinking about how your brand compares not only to direct competitors, but also to all the other tabs open on your buyers’ screens.

Whether you need to dominate a specific metro area, scale beyond New York or hit both at once, we design SEO & content plans that match the way people actually search for you.

What you get with Big City NYC’s SEO & content service

A typical engagement can include:

A clear SEO & content strategy aligned with your business goals and ICP.

A prioritized keyword and topic map with clear intent categories.

Recommendations for fixing structural and technical SEO issues.

Optimized core pages and a roadmap for new high-impact content.

Reporting and dashboards that show traffic, rankings and conversions, not just impressions.

A real search engine strategy

You walk away with a search engine strategy, not a pile of unconnected blog posts. Your team knows which keywords matter, which pages support them and how to grow organic traffic that actually turns into qualified opportunities—instead of just more sessions in a dashboard.

Example outcomes from B2B SEO & content projects

These are the kinds of results we aim for when we handle SEO & content for B2B clients.

Professional services firm: from invisible to inbound-ready

A professional services client relied almost entirely on referrals. Their site brought in a trickle of organic traffic, mostly from branded searches.

We:

Cleaned up technical issues and clarified site structure around services and industries.
Built a content strategy focused on high-intent service-related keywords.
Optimized key pages and created targeted articles that answered buyer questions.

Result

Organic traffic grew steadily, but more importantly, inbound inquiries started coming from companies that matched their ideal client profile—not just word-of-mouth. SEO became a steady source of opportunities, not a mystery.

More qualified inquiries Service-driven content Predictable inbound

B2B SaaS company: rankings that actually lead to demos

A SaaS client published a lot of content, but most of it targeted top-of-funnel, generic keywords and didn’t drive demos.

We:

Audited their content library and identified pieces that could be repositioned for higher-intent queries.
Created use-case and persona-focused pages tied to specific keywords and products.
Rewrote titles, intros and CTAs to align with demo and trial requests.

Result

More demos from organic traffic, better alignment between content topics and product value, and a content calendar guided by search intent instead of guesswork.

Demo-focused SEO Use-case pages Search intent alignment

Our B2B SEO & content process

From first conversation to ongoing optimization, we keep things clear and structured.

Step 1 Discovery & baseline

Step 2 Research & strategy

Step 3 Implementation & optimization

Step 4 Reporting & iteration

Discovery & baseline

We start by understanding your business, your offers and your current organic performance:

What you sell and to whom.
How SEO fits into your overall acquisition strategy today.
Current rankings, traffic and top-performing pages.
Existing content assets and backlink profile.

We use this to establish a baseline and identify where SEO & content can have the biggest impact.

Research & strategy

Next, we design the strategy:

Keyword and intent research focused on your ICP and offers.
Competitive analysis to see where others are winning and where we can outrun them.
A content and SEO roadmap for the next 3–6 months: what to fix, what to write and what to measure.

You get a plan that’s detailed enough to execute, but simple enough to understand at a glance.

Implementation & optimization

Then we help you put the plan into action:

Technical fixes prioritized by impact and complexity.
On-page optimization for existing pages.
Creation or guidance for new content (we can write, your team can write, or we can split the work).
Internal linking improvements and authority-building moves.

We track the impact and refine as we go.

Reporting & iteration

SEO is not a “set and forget” channel. We:

Monitor rankings for key terms, organic traffic and conversions.
Review which pages are pulling in the right visitors and which need work.
Adjust topics, angles and pages based on what the data is telling us.

Our goal is to make SEO and content part of your growth system, not just a side activity.

FAQ: SEO & content strategy with Big City NYC

How long does it take to see results from SEO?

SEO is a long-term channel, but that doesn’t mean you should wait a year to see anything. In many cases, you can start seeing movement in rankings and qualified traffic within 3–6 months, depending on your starting point, competition and how quickly changes are implemented. We’ll set expectations honestly based on your situation.

Do you only work with companies in New York?

No. While we’re based in Troy, NY and love working with New York City brands, we partner with B2B companies across the U.S. and beyond. The principles of B2B SEO & content are universal—we just bring a big-city mindset to how we execute.

Can you work with our in-house content or SEO team?

Absolutely. We often partner with in-house marketers, content teams and even other agencies. We can act as your strategy arm, your implementation partner or both. The goal is to make your existing resources more effective, not replace them without reason.

Do we need a new website to benefit from SEO & content?

Not necessarily. Many SEO wins come from improving and rethinking what you already have: structure, internal linking, on-page optimization and content. If your site is holding you back technically or from a UX perspective, we’ll flag it—but we won’t push a redesign just because.

Can you handle both SEO and content creation?

Yes. We can:

• Provide SEO strategy and content briefs for your internal writers.
• Write and optimize content end to end.
• Collaborate in a hybrid model where we handle strategy and optimization, and your team creates drafts.

The setup depends on your bandwidth and preferences.

How do you measure success?

We measure success by what matters to you: qualified organic leads, demo requests, consultations, pipeline. Rankings and traffic are important, but they’re meaningful only if they contribute to real business outcomes. We’ll define the right KPIs together and report on them clearly.

Ready to make SEO a predictable growth channel?

Right now, your ideal buyers are searching for solutions to the problems you solve. If they don’t find you, they find someone else.

Big City NYC helps B2B brands turn SEO & content into a steady source of qualified opportunities—rooted in technical foundations, real buyer intent and content that actually helps people make decisions.

Let’s talk about your next SEO & content strategy →

Prefer to talk directly? Call or text 804 605 0434 · Email [email protected]